We are an independent creative label based in Brussels mainly active in the fashion, music and audiovisual sector.
4million racine carrée
Mosaert - an anagram of Stromae - was founded end 2009 in Brussels by Paul Van Haver (better known as Stromae) together with his brother and artistic director Luc Junior Tam, to mark the launch of the singer’s first album « Cheese ».
Since the beginning of his career, Stromae - author, composer and singer - has wanted to produce his own music as a way to maintain greater artistic independence. This means that his label will oversee everything, from production to artistic direction and from visuals to videos, not forgetting the staging of fashion shows and costumes.
In 2012, our team met Belgian stylist Coralie Barbier while working on the second Stromae album « Racine Carrée ». This meeting would mark a turning point in the «Stromae» style.
Two years later, after the launch of the album, we decided to take inspiration from these costumes and continue creating clothes, this time not for the stage but for the public.
Choosing to ignore the schedule dictated by the fashion industry, we design only one collection a year, as a numbered « capsule ». Our unisex clothes are made in limited quantities in Europe with sustainable fabrics and have a colourful, graphic look that is revealed in exclusive prints.
Mosaert is also pursuing other artistic projects. As well as musical collaborations between Stromae and other artists, our creative team is working on the production and/or artistic direction of music videos for international artists like Dua Lipa, Billie Eilish, Orelsan or Major Lazer.
Today, the label is focussing on its development and is open to collaborations in the music, audiovisual and fashion sectors.