capsule 7
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Release date
22/4/2021
To mark the launch the MINI Electric mosaert Edition, a ready-to-wear capsule was designed to match the car. Like capsule 6, this latest collection was designed using only recycled and/or organic materials. There is a full tartan outfit, in a nod to the mosaert Edition, as well as a print inspired by Toile de Jouy, our cloud and soft colours.
A unique creative universe has been designed around the project, as well as a bold new way of communicating it, devoid of clichés.
We imagined a poetic campaign on the theme of levitation. An ode to lightness - of the carbon footprint of the electric car and the clothes, and fantasy.
Making-of
Credits
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Antoine Melis Photographer & editor
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Bart Decobecq Photographer assistant
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Christophe Brigode Photographer assistant
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Luc Van Haver Creative Director
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Coralie Barbier Fashion designer
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Paul Van Haver Creative Director
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Roxane Hauzeur Product Manager Mosaert
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Evence Guinet Executive assistant Mosaert
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Gaëlle Birenbaum PR & Comm Manager Mosaert
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Stijn Vermeulen Campaign & Content Specialist MINI
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Alexandre Cuvelier Product Manager MINI
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Joachim Sas Sales Manager MINI
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Sanne Schoofs Hair & Make-up
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TBWA Comm agency
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Philippe Van Eygen Account Director
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Anouk van der Wallen Account Manager
Casting
Léa de Wouters
Ombre Goethals
Eitan Marchand
Kanda Malewo