L'enfer - TF1 - Mosaert — Creative House

Multitude le film

Fils de joie

L’enfer

L’enfer – TF1

Santé

Quand c’est

Formidable

Papaoutai

Alors on danse

Breaking Boundaries, Igniting Conversations

The projectLe projet
Insights

On the evening of January 9, 2022, Stromae stunned 7 million viewers with a one-of-a-kind performance that blurred the line between news, entertainment, and art. In a bold twist during a standard interview, Stromae answered the presenter’s final question with the opening lines of L’Enfer, setting the stage for an unforgettable live moment.

What followed was an unfiltered, raw performance of the song, as Stromae, seated at the lectern in the heart of the news broadcast, transformed the news program into a live art experience. This wasn’t just a song—it was a statement, a performance, and a conversation starter all in one. Within hours, the performance became a viral sensation. The clip racked up 10.5 million views on YouTube, and 4 million views in less than three days, making it the #1 trending video in France.

Dans une fusion révolutionnaire d’art et d’innovation, cette collaboration explore le thème enchanteur de la lévitation. En associant un design de pointe à une inspiration lyrique, le projet crée une expérience fascinante qui défie les frontières conventionnelles de l’art et de la technologie. Ensemble, ils élaborent un récit où la créativité prend son envol, élevant l’ordinaire vers l’extraordinaire. À travers une série de créations imaginatives, ce partenariat vous invite à voyager au-delà des contraintes de la réalité, où les principes de la lévitation prennent vie de manière étonnante et inattendue. Préparez-vous à être captivé alors que les domaines du design et de la narration s’élèvent vers de nouveaux sommets, offrant une nouvelle perspective sur le pouvoir de l’imagination.

The performance sparked a national conversation about mental health, depression, and the importance of asking for help. It was a carefully orchestrated piece of media art, in collaboration with TF1’s editorial team, capturing the essence of Stromae’s unique blend of art, music, and activism. The result? A moment that resonated deeply with viewers on a personal level, triggering a wave of emotional responses and placing Stromae in Twitter trends for more than 48 hours. L’Enfer video accumulated over 67 million views, while the song itself surpassed 380 million streams.

But the impact of L’Enfer didn’t end there. The performance earned Stromae significant recognition, including a Grand Prix at the Creative Belgium Awards in the ‘media, stunts, and live advertising’ category, and a Gold award in the ‘PR’ category. Stromae’s audacious blending of entertainment and social message was publicly praised, even by the head of the WHO, Tedros Adhanom Ghebreyesus, who thanked the artist for highlighting the crucial topic of suicide prevention and mental health awareness.

In the age of infotainment, Stromae proved once again that music, art, and media can come together to spark real-world conversations that matter.

CreditsCredits
Special Thanks ToCasting

Paul Van Haver – Creative direction

Luc Van Haver – Executive and creative direction

Coralie Barbier – Creative direction and fashion design

Yoann Saillon – Creative direction

Cyril Auffret – Editor in chief

Eric Freslon – Director

Olivier Gérard & Jean-Sébastien Audemard – Channel identity

Valentine Bacquet – Script

François Martrou – Sound engineer

Yann Sallandre & Christophe Duchaxel – Lights

Bergi Bouchara – Camera operator

Gaëlle Birenbaum – Communication & project manager

Evence Guinet-Dannonay – Executive assistant

Gaëlle Cools – Content & community manager

Roxane Hauzeur – Textile product manager

Diego Mitrugno – Office manager

Johan Millet – Backliner

Lionel Capouillez – Sound engineer

Lila Guéant – Hair and make up

paul van haver (stromae) — co-director

luc van haver — co-director

coralie barbier — co-director

julien soulier — co-director

auguste bas — producer

lou bardou-jacquet — production coordinator

giuseppe conti — producer be

gaëlle birenbaum — communication & project manager

evence guinet – dannonay — executive assistant

gaëlle cools — content & community manager

roxane hauzeur — textile product manager

diego mitrugno — office manager

félix lambot — line producer be

mathieu perez — 1st ad

benoît debie — dop

letizia giorgi — 1st camera assistant

cyprien rigaud — 2nd camera assistant

glauke vankeirshilck — camera trainee

bao debie — camera trainee

simon moirot — dit

emilie sornasse — qtake operator

xavier servais — key grip

nicolas baquet — grip

lucas gonzalez — grip

nathan meynsbrughen — grip

marco viera — grip

jérémy tondeur — grip

arnaud hock — gaffer

kilian delcorte — consolist

thibault doens — electrician

michael stolz — electrician

abdel mousshin — electrician

alicia dubois — mua

thomas ruelle — location manager

mustapha amzir — craft

justine debekker — painter

thibault flament — painter

kgs — grip

grip on — moving grip

tsf — light

lites — camera

flo catering — catering

studio monev — permissions

david le bozec — storyboarder

laurent ferrante — storyboarder

gaëlle champion — artistic direction

abyssal executive — production belgium

royal post — post production

jonathan trebois — post production manager

cindy durand paucsik — post production

vincent amor — grader

julien laudicina — set supervisor & graphic designer

alicia boinot — 2d graphic designer

quentin mesureux — 2d graphic designer

robin deriaud — 2d graphic designer

ronan dusmenil — 2d graphic designer

terence nury — editor assistant

hadrian kalmbach — grading assistant

Anne-Claire Coudray, Thierry Thuillier, Olivier Nusse, Stéphane Espinosa, Quentin Pestre, Jocelyn Chapel, Amaury Feron and Marina Hanna.

Join the conversationRejoignez la conversation

Ask us anythingDemandez-nous n'importe quoi

In the same category