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1
Multitude, le film
2
Fils de joie
3
L’enfer
4
L’enfer – TF1
5
Santé
6
Quand c’est
7
Papaoutai
8
Formidable
9
Alors on danse

When absence masquerades as presence

Quand l’absence se fait présence

  • The projectLe projet
  • InsightsPerspectives
  • The songLa chanson

Released in June 2013 as the second single from Racine Carrée, Papaoutai quickly became one of Stromae’s most iconic tracks and most viewed videos, amassing over 1 billion views to date. Directed by Raf Reyntjens, this visually striking video dives deep into the emotional pain of a child yearning for an absent father, captured in a distorted world that blurs the boundaries between reality and abstraction.

Sorti en juin 2013 comme deuxième single de Racine Carrée, Papaoutai est rapidement devenu l’un des titres les plus emblématiques de Stromae, cumulant plus d’un milliard de vues. Réalisé par Raf Reyntjens, ce clip visuellement marquant plonge dans la douleur émotionnelle d’un enfant en quête d’un père absent, dans un monde déformé brouillant les frontières entre réalité et abstraction.

The video unfolds in a world that feels both nostalgic and strange, a washed-out version of the “sweet sixties,” where everything seems familiar, yet wrong. The central figure is a life-sized doll of Stromae, clumsily taking on the role of the father. Its awkward movements and inappropriate behavior embody the painful truth: this presence is no presence at all.

The set design plays a key role in this emotional landscape. The houses appear miniature, their cramped garages and child-height doors emphasizing the child’s vulnerability and confusion in the face of this absence. This clever manipulation of perspective creates a world where the boundaries of childhood imagination and the harshness of reality collide. Inside, the set designers used forced perspective to create an illusion of depth, drawing viewers into a surreal world where everything feels slightly off-center, just like the emotional state of the child in the song.

Le clip évolue dans un univers à la fois nostalgique et étrange, une version délavée des « sixties » où tout semble familier mais décalé. La figure centrale est une poupée grandeur nature de Stromae, maladroitement campée dans le rôle du père. Ses mouvements rigides et son comportement inapproprié incarnent une vérité douloureuse : cette présence n’en est pas une.

Le décor joue un rôle clé dans ce paysage émotionnel. Les maisons paraissent miniatures, avec des garages exigus et des portes à hauteur d’enfant, soulignant la vulnérabilité et la confusion de l’enfant face à cette absence. Cette manipulation astucieuse de la perspective crée un monde où l’imaginaire de l’enfance et la brutalité de la réalité s’entrechoquent. Les décorateurs ont utilisé la perspective forcée pour créer une illusion de profondeur, plongeant le spectateur dans un univers surréaliste où tout semble légèrement décalé — à l’image de l’état émotionnel de l’enfant dans la chanson.

With its clever wordplay, Papaoutai resonates on a linguistic level as well. Stromae blends the phrase “Papa où t’es?”(“Dad, where are you?”) with the slang term “empapaouter,” meaning to fool someone, creating an evocative twist. This play on words, known as trompe-oreille, is a subtle yet powerful layer in a song that explores the emotional chaos of trying to understand and cope with loss. The video’s surreal imagery, paired with its unforgettable fusion of house, pop, and African rhythms, makes Papaoutai a poignant reflection on family, absence, and the longing for connection.

A travers son jeu de mots ingénieux, Papaoutai résonne également sur le plan linguistique. Stromae fusionne « Papa où t’es ? » avec « empapaouter » (duper quelqu’un), ajoutant une couche d’émotion à cette chanson qui explore le chaos émotionnel provoqué par l’absence et la quête de connexion. Son imagerie surréaliste, combinée à un mélange saisissant de house, pop et rythmes africains, fait de Papaoutai un regard bouleversant sur les liens familiaux, la solitude et le désir d’appartenance.

© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom
© Thomas Van Cottom

The video’s surreal imagery, paired with its unforgettable fusion of house, pop, and African rhythms, makes Papaoutai a poignant reflection on family, absence, and the longing for connection.

Son imagerie surréaliste, combinée à un mélange saisissant de house, pop et rythmes africains, fait de Papaoutai un regard bouleversant sur les liens familiaux, la solitude et le désir d’appartenance.

  • CreditsCrédits
  • Special thanksRemerciements
Raf Reyntjens – Director
Rik Zang – Director of Photography
Luc Van Haver – Art Director
Eva Van Riet – Producer
Jonas Van Herp – Producer
Marion Motin – Choreographer
Yves Verstraete – Art Director
Coralie Barbier – Stylist
Britt Angé – Stylist
Caroline Koreman – Stylist
Lili Dangvu – Head of Make-up
Corentin de Saedeleer – Post-Production Supervisor
Helena Overlaet-Michiels – Editor
Helena Overlaet-Michiels – VFX
Caviar – Post-Grading
Raf Reyntjens – Director
Rik Zang – Director of Photography
Luc Van Haver – Art Director
Eva Van Riet – Producer
Jonas Van Herp – Producer
Marion Motin – Choreographer
Yves Verstraete – Art Director
Coralie Barbier – Stylist
Britt Angé – Stylist
Caroline Koreman – Stylist
Lili Dangvu – Head of Make-up
Corentin de Saedeleer – Post-Production Supervisor
Helena Overlaet-Michiels – Editor
Helena Overlaet-Michiels – VFX
Caviar – Post-Grading
Chaz Buzan, Emilie Camacho, Nastasia Caruge, Dylan Laboid, Thierry Menda Malebo, Yanis Maurin, Karl Ruben Noel, Vibez, Ceasare Willis
Chaz Buzan, Emilie Camacho, Nastasia Caruge, Dylan Laboid, Thierry Menda Malebo, Yanis Maurin, Karl Ruben Noel, Vibez, Ceasare Willis
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We are a polyphony of talentsNous sommes une polyphonie de talents
We are a polyphony of talentsNous sommes une polyphonie de talents
  • Who are we Who are we
  • Team Team
  • Methodology Methodology
CEO & creative director
Paul Van Haver
Executive & creative director
Luc Van Haver
Fashion designer & creative director
Coralie Barbier
Communication & project manager
Gaëlle Birenbaum
Office manager
Diego Mitrugno
CEO & creative director
Paul Van Haver
Executive & creative director
Luc Van Haver
Fashion designer & creative director
Coralie Barbier
Communication & project manager
Gaëlle Birenbaum
Office manager
Diego Mitrugno

Mosaert is a multi-disciplinary creative house, composing & orchestrating singular creations that uncover unexpected experiences. Over the past 15 years, we have pushed boundaries with made-to- measure experiences in the fields of music, fashion, and audiovisuals. Our approach is rooted in collaboration, where we listen closely to our partners while introducing fresh ideas that elevate their vision.

Whether it’s art direction, collaborations, commissioned projects or full- scale productions, our collective of talents is focused on transforming emotions into surprising, one-of-a-kind creations.

info@mosaert.com

Mosaert is a multi-disciplinary creative house, composing & orchestrating singular creations that uncover unexpected experiences. Over the past 15 years, we have pushed boundaries with made-to- measure experiences in the fields of music, fashion, and audiovisuals. Our approach is rooted in collaboration, where we listen closely to our partners while introducing fresh ideas that elevate their vision.

Whether it’s art direction, collaborations, commissioned projects or full- scale productions, our collective of talents is focused on transforming emotions into surprising, one-of-a-kind creations.

info@mosaert.com

Since 2009, Mosaert has been composing and orchestrating its own creative symphony—one that transcends disciplines and reinvents the unexpected. Founded by Paul Van Haver, better known as Stromae, alongside his brother and Executive & Creative Director Luc Van Haver, Mosaert was born out of a desire for artistic independence. From day one, the collective has overseen every facet of Stromae’s creative universe—from music production to visuals, stage design to costumes—ensuring a singular, uncompromising vision.

In 2012, the arrival of Coralie Barbier marked a turning point. Initially joining as a stylist for Stromae’s second album, Racine carrée, Coralie’s role quickly expanded into artistic direction. With this evolution, Mosaert flourished into a multidisciplinary creative house, seamlessly blending music, fashion, and audiovisual storytelling. Fashion became a natural extension of our ethos in 2014 with the launch of our first capsule collection—unisex, consciously produced in Europe, and defying industry-imposed rhythms. Year after year, we continue to refine our approach, integrating recycled and organic materials, crafting pieces that stand the test of time.

Beyond our own projects, we collaborate with iconic brands like MINI, Repetto, and Le Bon Marché, as well as artists who inspire us—Dua Lipa, Billie Eilish, Orelsan, Yael Naïm, and more.

Since 2009, Mosaert has been composing and orchestrating its own creative symphony—one that transcends disciplines and reinvents the unexpected. Founded by Paul Van Haver, better known as Stromae, alongside his brother and Executive & Creative Director Luc Van Haver, Mosaert was born out of a desire for artistic independence. From day one, the collective has overseen every facet of Stromae’s creative universe—from music production to visuals, stage design to costumes—ensuring a singular, uncompromising vision.

In 2012, the arrival of Coralie Barbier marked a turning point. Initially joining as a stylist for Stromae’s second album, Racine carrée, Coralie’s role quickly expanded into artistic direction. With this evolution, Mosaert flourished into a multidisciplinary creative house, seamlessly blending music, fashion, and audiovisual storytelling. Fashion became a natural extension of our ethos in 2014 with the launch of our first capsule collection—unisex, consciously produced in Europe, and defying industry-imposed rhythms. Year after year, we continue to refine our approach, integrating recycled and organic materials, crafting pieces that stand the test of time.

Beyond our own projects, we collaborate with iconic brands like MINI, Repetto, and Le Bon Marché, as well as artists who inspire us—Dua Lipa, Billie Eilish, Orelsan, Yael Naïm, and more.

At Mosaert, ideas don’t take shape in isolation; they are built collectively, refined through discussion, and elevated by our pursuit of excellence. Our approach is guided by three core principles: to bring uniqueness, coherence, and meaning to everything we do. Whether producing a music video, designing a fashion collection, or shaping an entire artistic direction, we ensure that every detail serves a purpose. What drives us is emotion—capturing it, amplifying it and translating it into experiences that resonate.

Every frame, note, and stitch is meticulously considered to capture people’s emotion and reach the widest audience possible. Creativity should be felt, understood, and shared. That’s why we seek to create work that is both singular and universal—pushing boundaries while remaining accessible.

Multidisciplinarity is at the core of who we are. Music production, video production, fashion, concert and catwalk set design, product design, artistic direction, communication—each project is a fusion of these skills, tailored to the needs of our collaborators. Some entrust us with the full creative vision, while others seek our expertise on a specific element. We adapt, we listen, we co-create.

Each project is a new composition, a dialogue between disciplines, always guided by the same philosophy: to manifest emotion through singularity.

At Mosaert, ideas don’t take shape in isolation; they are built collectively, refined through discussion, and elevated by our pursuit of excellence. Our approach is guided by three core principles: to bring uniqueness, coherence, and meaning to everything we do. Whether producing a music video, designing a fashion collection, or shaping an entire artistic direction, we ensure that every detail serves a purpose. What drives us is emotion—capturing it, amplifying it and translating it into experiences that resonate.

Every frame, note, and stitch is meticulously considered to capture people’s emotion and reach the widest audience possible. Creativity should be felt, understood, and shared. That’s why we seek to create work that is both singular and universal—pushing boundaries while remaining accessible.

Multidisciplinarity is at the core of who we are. Music production, video production, fashion, concert and catwalk set design, product design, artistic direction, communication—each project is a fusion of these skills, tailored to the needs of our collaborators. Some entrust us with the full creative vision, while others seek our expertise on a specific element. We adapt, we listen, we co-create.

Each project is a new composition, a dialogue between disciplines, always guided by the same philosophy: to manifest emotion through singularity.