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Paris 2024

Fueling the fire of sport

  • The projectLe projet
  • Insights

For Paris’s bid for the 2024 Olympic Games, Paul, Luc & Martin deliver an emotional visual journey that goes beyond the triumphs of victory to capture the raw essence of sport. Commissioned by the Paris 2024 bid committee and created in collaboration with BETC, the film spans continents, from France and Morocco to Côte d’Ivoire and Thailand, bringing together diverse moments of athleticism, triumph, and struggle. The lens captures not just the shining podiums, but also the grit and sweat behind every effort—conveying the profound impact sport has on the body and soul.

Drawing from Pierre de Coubertin’s Olympic values, the film explores the full spectrum of an athlete’s journey, from the exhilaration of victory to the pain of defeat. These strong emotions, which are the very power of sport, fuel the flame throughout the film. Paul, Luc & Martin’s direction captures both the explosive energy of sport—the intensity of racecourses, sandbags struck by fists, and hooves clacking their arrival —and the emotional battles that define the true spirit of the Games. It’s a visual tribute to the universal fire that drives every athlete, from the sweat and tears to the moment of glory.

It’s a visual tribute to the universal fire that drives every athlete, from the sweat and tears to the moment of glory.

  • CreditsCredits
Luc Van Haver – Director
Martin Scali – Director
Paul Van Haver – Director
BETC – Agency
Phantasm – Production
Gary Farkas – Producer
Jérôme Galinha – Creative Director BETC
Olivier Aumard – Copywriter BETC
Nicolas Lautier – Copywriter BETC
Fabrice Brovelli – Head of TV BETC
Catherine Emprin – VP BETC
Julien Grimaldi – Senior Account Manager BETC
Benjamin Merllie – Account Manager BETC
Jean-Luc Chirio – Agency Producer BETC
Jean-Marc Tostivint – Line Producer
Vanessa Clement – Production Coordinator
Lucie Gallot – Production Assistant
Joe Cook – DOP
Rémi Quilichini – Steadicam Operator
Marc Didier – Drone Operator
Olivier Fortin – 1st AC
Maguelonne Pochon – 2nd AC
Vincent Tulasne – DIT/VTR
Jean-Michel Poulichot – Phantom Operator
Barthélémy Despax – Phantom Operator
Olivier Greco – 1st AC (Morocco & Abidjan)
Olivier Coulhon – 1st AD
Laure-Anne Nicolet – 2nd AD
Antoine Monnet – 3rd AD
Cécile Mille – Extra Assistant
Romain Carciofo – Location Manager
Julien Housseau – Assistant Location Manager
Vincent Rousseau – Runner
Thomas Vincent – Runner
Gregory Bien – Runner
Michael Chandlee – Runner
Géraldine Mari – Runner
Arnaud Foeller – Location Manager (Prep)
David Deprez – Assistant Location Manager (Prep)
Thierry Baucheron – Gaffer
Sidney Baucheron – Spark
Mohan Valmy – Spark
Julien Lefebvre – Spark
Sebastien Grasso – Key Grip
Clément Cantier – Grip
Jeff Dubut – Grip
Alan Lemay – Grip
Noémie Rivier – Stylist
Claire-Rose Daguerre – Stylist Assistant (Morroco, Abidjan & Bangkok)
Lénaïg Periot – Stylist Assistant (Paris)
Laurie Moreau – Makeup
Quentin Nguyen – Hair Stylist
Julie Navarro – Casting Director
Joanna Delon – Casting Assistant
Cécile Mille – Casting Extra
Emma Cuillery – Art Director
Claire Massard – Assistant Art Director
Franck Hugot – Location Buyer
Corinne Buatois – Prop Master
Corinne Buatois – Prop Master
Benjamin Brunet – SFX Supervisor
Jean-Pierre Grandet – SFX Supervisor Prep Flame
Arthur Grandet – SFX Assistant Prep Flame
Nighshift – Post-production
Nicolas Lim – Post-Producer
Adrien Servadio – Post-Production Supervisor
Tianes Montasser – Editor
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We are a polyphony of talentsNous sommes une polyphonie de talents
We are a polyphony of talentsNous sommes une polyphonie de talents
Informations & teamInformations & équipe

Mosaert is a multi-disciplinary creative house, composing & orchestrating singular creations that uncover unexpected experiences. Over the past 15 years, we have pushed boundaries with made-to- measure experiences in the fields of music, fashion, and audiovisuals. Our approach is rooted in collaboration, where we listen closely to our partners while introducing fresh ideas that elevate their vision.

Whether it’s art direction, collaborations, commissioned projects or full- scale productions, our collective of talents is focused on transforming emotions into surprising, one-of-a-kind creations.

info@mosaert.com

Mosaert is a multi-disciplinary creative house, composing & orchestrating singular creations that uncover unexpected experiences. Over the past 15 years, we have pushed boundaries with made-to- measure experiences in the fields of music, fashion, and audiovisuals. Our approach is rooted in collaboration, where we listen closely to our partners while introducing fresh ideas that elevate their vision.

Whether it’s art direction, collaborations, commissioned projects or full- scale productions, our collective of talents is focused on transforming emotions into surprising, one-of-a-kind creations.

info@mosaert.com

CEO & creative director
Paul Van Haver
Executive & creative director
Luc Van Haver
Fashion designer & creative director
Coralie Barbier
Communication & project manager
Gaëlle Birenbaum
Office manager
Diego Mitrugno
CEO & creative director
Paul Van Haver
Executive & creative director
Luc Van Haver
Fashion designer & creative director
Coralie Barbier
Communication & project manager
Gaëlle Birenbaum
Office manager
Diego Mitrugno