For Paris’s bid for the 2024 Olympic Games, Paul, Luc & Martin deliver an emotional visual journey that goes beyond the triumphs of victory to capture the raw essence of sport. Commissioned by the Paris 2024 bid committee and created in collaboration with BETC, the film spans continents, from France and Morocco to Côte d’Ivoire and Thailand, bringing together diverse moments of athleticism, triumph, and struggle. The lens captures not just the shining podiums, but also the grit and sweat behind every effort—conveying the profound impact sport has on the body and soul.
Fueling the fire of sport
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Drawing from Pierre de Coubertin’s Olympic values, the film explores the full spectrum of an athlete’s journey, from the exhilaration of victory to the pain of defeat. These strong emotions, which are the very power of sport, fuel the flame throughout the film. Paul, Luc & Martin’s direction captures both the explosive energy of sport—the intensity of racecourses, sandbags struck by fists, and hooves clacking their arrival —and the emotional battles that define the true spirit of the Games. It’s a visual tribute to the universal fire that drives every athlete, from the sweat and tears to the moment of glory.
It’s a visual tribute to the universal fire that drives every athlete, from the sweat and tears to the moment of glory.
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