Billie Eilish

Between desire and destruction

Découvrez une collaboration révolutionnaire où l’art et l’ingénierie s’unissent dans une exploration poétique de la lévitation. Cette campagne innovante allie brillance lyrique et design de pointe, créant un récit enchanteur qui élève l’ordinaire au rang d’extraordinaire. Plongez dans un monde où l’imagination défie la gravité et où les rêves prennent leur envol, mêlant art visuel et auditif dans un voyage à couper le souffle.

The projectLe projet
Insights

The music video for Billie Eilish’s haunting ballad Hostage is a visceral exploration of love turned suffocating. At its core, it captures the raw intensity of wanting to be so close to someone that you lose sight of boundaries, leaving them feeling consumed.

“I think that’s something everyone can relate to—loving someone to the point of hurting them,” Billie reflects. “There seems to be a certain beauty to it, but ultimately it’s dangerous and not the kind of love you can or should nurture.”

Dans une fusion révolutionnaire d’art et d’innovation, cette collaboration explore le thème enchanteur de la lévitation. En associant un design de pointe à une inspiration lyrique, le projet crée une expérience fascinante qui défie les frontières conventionnelles de l’art et de la technologie. Ensemble, ils élaborent un récit où la créativité prend son envol, élevant l’ordinaire vers l’extraordinaire. À travers une série de créations imaginatives, ce partenariat vous invite à voyager au-delà des contraintes de la réalité, où les principes de la lévitation prennent vie de manière étonnante et inattendue. Préparez-vous à être captivé alors que les domaines du design et de la narration s’élèvent vers de nouveaux sommets, offrant une nouvelle perspective sur le pouvoir de l’imagination.

The video unfolds in a minimalist white room that mirrors Billie’s subconscious. The space ebbs and flows with her feelings, shivering during tender moments and lashing out in the pain of rejection. The narrative follows a choreographed dance between Billie and her lover, their movements shifting from intimacy to entanglement. Gradually, the room becomes an ominous character of its own, as the walls and ceiling begin to envelop and pull her lover in all directions.

What makes Hostage so compelling is its seamless blend of in-camera effects and subtle VFX, creating a tangible connection between the characters and the space around them. These visual elements echo the song’s message: a love so consuming that it isolates, entraps, and ultimately destroys.

For Billie, collaborating with Stromae and Luc was a dream come true. “I was a huge fan of Stromae, and I was blown away by the treatment and vision he and his brother Luc brought to the song. It matched the lyrics and my own vision perfectly,” she shares. The result is a cinematic masterpiece that’s as beautiful as it is unsettling—a perfect reflection of the dangerous allure of love when it turns toxic.

CreditsCredits

Henry Scholfield – Director

Paul Van Haver – Art Direction

Luc Van Haver – Art Direction

Matty Peacock – Choreographer

Pau Castejon – DP

Fernanda Guerrero – Production Designer

paul van haver (stromae) — co-director

luc van haver — co-director

coralie barbier — co-director

julien soulier — co-director

auguste bas — producer

lou bardou-jacquet — production coordinator

giuseppe conti — producer be

gaëlle birenbaum — communication & project manager

evence guinet – dannonay — executive assistant

gaëlle cools — content & community manager

roxane hauzeur — textile product manager

diego mitrugno — office manager

félix lambot — line producer be

mathieu perez — 1st ad

benoît debie — dop

letizia giorgi — 1st camera assistant

cyprien rigaud — 2nd camera assistant

glauke vankeirshilck — camera trainee

bao debie — camera trainee

simon moirot — dit

emilie sornasse — qtake operator

xavier servais — key grip

nicolas baquet — grip

lucas gonzalez — grip

nathan meynsbrughen — grip

marco viera — grip

jérémy tondeur — grip

arnaud hock — gaffer

kilian delcorte — consolist

thibault doens — electrician

michael stolz — electrician

abdel mousshin — electrician

alicia dubois — mua

thomas ruelle — location manager

mustapha amzir — craft

justine debekker — painter

thibault flament — painter

kgs — grip

grip on — moving grip

tsf — light

lites — camera

flo catering — catering

studio monev — permissions

david le bozec — storyboarder

laurent ferrante — storyboarder

gaëlle champion — artistic direction

abyssal executive — production belgium

royal post — post production

jonathan trebois — post production manager

cindy durand paucsik — post production

vincent amor — grader

julien laudicina — set supervisor & graphic designer

alicia boinot — 2d graphic designer

quentin mesureux — 2d graphic designer

robin deriaud — 2d graphic designer

ronan dusmenil — 2d graphic designer

terence nury — editor assistant

hadrian kalmbach — grading assistant

Join the conversationRejoignez la conversation

Ask us anythingDemandez-nous n'importe quoi