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Alors on danse

An existential tidal wave to dance to

La cadence d’une vague existentielle

Découvrez une collaboration révolutionnaire où l’art et l’ingénierie s’unissent dans une exploration poétique de la lévitation. Cette campagne innovante allie brillance lyrique et design de pointe, créant un récit enchanteur qui élève l’ordinaire au rang d’extraordinaire. Plongez dans un monde où l’imagination défie la gravité et où les rêves prennent leur envol, mêlant art visuel et auditif dans un voyage à couper le souffle.

  • The projectLe projet
  • InsightsPerspectives

A worldwide hit that launched Stromae’s career, “Alors on danse” catapulted him to the forefront of the music scene and remains one of his most iconic and most-listened-to tracks. Released in September 2009 in Belgium and February 2010 across Europe, it quickly became a cultural tidal wave. With its hypnotic electro beat and existential lyrics, Stromae captured the pulse of modern life—stress, exhaustion, escapism—and turned it into a global anthem. In a weary yet compelling voice, he sings of life’s relentless grind, the weight of it all relieved, however fleetingly, on the dance floor. The song quickly topped charts in 19 countries, from Belgium to Russia, even topping the European Hot 100 Singles chart. By the time it crossed the Atlantic to Canada, it had already sold nearly a million copies worldwide—a testament to its universal resonance.

Un succès mondial qui a lancé la carrière de Stromae, Alors on danse l’a propulsé sur le devant de la scène musicale et reste l’un de ses morceaux les plus iconiques et les plus écoutés. Sorti en septembre 2009 en Belgique, puis en février 2010 en Europe, il est rapidement devenu une onde de choc culturelle. Avec son rythme électro hypnotique et ses paroles existentielles, Stromae a capturé le pouls de la vie moderne — stress, épuisement, besoin d’évasion — et l’a transformé en un hymne mondial. D’une voix lasse mais captivante, il chante la routine implacable de la vie, dont le poids s’allège, même brièvement, sur la piste de danse. La chanson s’est rapidement emparée de la tête des classements de 19 pays, de la Belgique à la Russie, atteignant même la première place du European Hot 100 Singles. Lorsqu’elle a traversé l’Atlantique jusqu’au Canada, elle avait déjà vendu près d’un million d’exemplaires dans le monde — preuve de sa résonance universelle.

What made Alors on danse unforgettable wasn’t just its infectious rhythm but the stories that grew around it. Kanye West himself remixed the track in August 2010, bringing Stromae’s unique sound to a new audience and solidifying its status as a worldwide phenomenon. Then there was the playful moment with Jamel Debbouze, who cheekily pretended he’d composed the hit himself, adding a layer of humor to the song’s cultural journey.

Alors on danse broke records and defied expectations. It was the 40th song ever to spend over a year on the German Singles Chart, solidifying its place in history as one of the longest-lasting hits. According to Francophonie Diffusion, it was the most-played French-language song globally in 2010—a rare achievement for any artist. By 2014, it ranked as the 83rd best-selling single of the 21st century in France, with 334,000 units sold, proving its enduring impact in an ever-changing musical landscape. Over a decade later, in 2021, the song found new life thanks to TikTok, where an American influencer’s slowed-down remix became a viral sensation, earning over 130 million views and introducing Stromae to a new generation.

Ce qui a rendu Alors on danse inoubliable, ce n’est pas seulement son rythme addictif, mais aussi les histoires qui l’ont entouré. Kanye West lui-même a remixé le morceau en août 2010, faisant découvrir le son unique de Stromae à un nouveau public et consolidant son statut de phénomène mondial. Il y a aussi eu ce clin d’oeil avec Jamel Debbouze, prétendant malicieusement qu’il avait lui-même composé le hit, ajoutant une touche d’humour au parcours culturel de la chanson.

Alors on danse a battu des records et dépassé les attentes. C’était la 40e chanson à passer plus d’un an dans le classement des singles en Allemagne, inscrivant son nom comme l’un des hits les plus intemporels. Selon Francophonie Diffusion, c’était la chanson francophone la plus diffusée au monde en 2010 — un exploit pour tout artiste. En 2014, elle était classée 83e single le plus vendu du 21e siècle en France, avec 334 000 exemplaires écoulés, prouvant son impact durable dans un paysage musical en constante évolution. En 2021, la chanson a retrouvé une nouvelle vie grâce à TikTok, où un remix ralenti par un influenceur américain est devenu viral, totalisant plus de 130 millions de vues et introduisant Stromae à une nouvelle génération.

@ Dati Bento
@ Dati Bento
@ Dati Bento
@ Dati Bento
@ Dati Bento
@ Dati Bento

But beyond the numbers and accolades, the magic of Alors on danse lies in its ability to make us move and reflect simultaneously. Stromae held up a mirror to life’s daily struggles—“You’re tired, still drowsy from the night before, so we go out to forget all our problems. So we dance…”—and gave us a collective escape, a moment to let go.

Au-delà des chiffres et des récompenses, la magie de Alors on danse réside dans sa capacité à nous faire bouger tout en nous faisant réfléchir. Stromae a tendu un miroir aux luttes quotidiennes de la vie — « Et qui dit fatigue dit réveil. Encore sourd de la veille. Alors on sort pour oublier tous les problèmes. Alors on danse… » — et nous a offert une évasion collective, un moment pour lâcher prise. Même lorsque le rythme nous entraîne sur la piste, les paroles persistent, nous poussant à penser, à ressentir et, finalement, à danser.

© Dati Bendo© Dati Bendo
© Dati Bendo© Dati Bendo
© Dati Bendo© Dati Bendo
© Dati Bendo© Dati Bendo
© Dati Bendo© Dati Bendo

Even as the beat pulls you to the dance floor, the lyrics linger, urging you to think, to feel, and ultimately, to dance.

Même lorsque le rythme nous entraîne sur la piste, les paroles persistent, nous poussant à penser, à ressentir et, finalement, à danser.

  • CreditsCrédits
Jérôme Guiot – Co-director
Sylvain Freyens – Director of Photography
Gaëlle Audin – Assistant Executive Producer
Jérôme Guiot – Co-director
Sylvain Freyens – Director of Photography
Gaëlle Audin – Assistant Executive Producer
Join the conversationRejoignez la conversation
ProjectsProjets
Mosaert
&
Billie Eilish
MINI
Le Bon Marché Rive Gauche
Orelsan
Stromae
Capsules
Dua Lipa
Paris 2024
We are a polyphony of talentsNous sommes une polyphonie de talents
We are a polyphony of talentsNous sommes une polyphonie de talents
  • Who are we Who are we
  • Team Team
  • Methodology Methodology
CEO & creative director
Paul Van Haver
Executive & creative director
Luc Van Haver
Fashion designer & creative director
Coralie Barbier
Communication & project manager
Gaëlle Birenbaum
Office manager
Diego Mitrugno
CEO & creative director
Paul Van Haver
Executive & creative director
Luc Van Haver
Fashion designer & creative director
Coralie Barbier
Communication & project manager
Gaëlle Birenbaum
Office manager
Diego Mitrugno

Mosaert is a multi-disciplinary creative house, composing & orchestrating singular creations that uncover unexpected experiences. Over the past 15 years, we have pushed boundaries with made-to- measure experiences in the fields of music, fashion, and audiovisuals. Our approach is rooted in collaboration, where we listen closely to our partners while introducing fresh ideas that elevate their vision.

Whether it’s art direction, collaborations, commissioned projects or full- scale productions, our collective of talents is focused on transforming emotions into surprising, one-of-a-kind creations.

info@mosaert.com

Mosaert is a multi-disciplinary creative house, composing & orchestrating singular creations that uncover unexpected experiences. Over the past 15 years, we have pushed boundaries with made-to- measure experiences in the fields of music, fashion, and audiovisuals. Our approach is rooted in collaboration, where we listen closely to our partners while introducing fresh ideas that elevate their vision.

Whether it’s art direction, collaborations, commissioned projects or full- scale productions, our collective of talents is focused on transforming emotions into surprising, one-of-a-kind creations.

info@mosaert.com

Since 2009, Mosaert has been composing and orchestrating its own creative symphony—one that transcends disciplines and reinvents the unexpected. Founded by Paul Van Haver, better known as Stromae, alongside his brother and Executive & Creative Director Luc Van Haver, Mosaert was born out of a desire for artistic independence. From day one, the collective has overseen every facet of Stromae’s creative universe—from music production to visuals, stage design to costumes—ensuring a singular, uncompromising vision.

In 2012, the arrival of Coralie Barbier marked a turning point. Initially joining as a stylist for Stromae’s second album, Racine carrée, Coralie’s role quickly expanded into artistic direction. With this evolution, Mosaert flourished into a multidisciplinary creative house, seamlessly blending music, fashion, and audiovisual storytelling. Fashion became a natural extension of our ethos in 2014 with the launch of our first capsule collection—unisex, consciously produced in Europe, and defying industry-imposed rhythms. Year after year, we continue to refine our approach, integrating recycled and organic materials, crafting pieces that stand the test of time.

Beyond our own projects, we collaborate with iconic brands like MINI, Repetto, and Le Bon Marché, as well as artists who inspire us—Dua Lipa, Billie Eilish, Orelsan, Yael Naïm, and more.

Since 2009, Mosaert has been composing and orchestrating its own creative symphony—one that transcends disciplines and reinvents the unexpected. Founded by Paul Van Haver, better known as Stromae, alongside his brother and Executive & Creative Director Luc Van Haver, Mosaert was born out of a desire for artistic independence. From day one, the collective has overseen every facet of Stromae’s creative universe—from music production to visuals, stage design to costumes—ensuring a singular, uncompromising vision.

In 2012, the arrival of Coralie Barbier marked a turning point. Initially joining as a stylist for Stromae’s second album, Racine carrée, Coralie’s role quickly expanded into artistic direction. With this evolution, Mosaert flourished into a multidisciplinary creative house, seamlessly blending music, fashion, and audiovisual storytelling. Fashion became a natural extension of our ethos in 2014 with the launch of our first capsule collection—unisex, consciously produced in Europe, and defying industry-imposed rhythms. Year after year, we continue to refine our approach, integrating recycled and organic materials, crafting pieces that stand the test of time.

Beyond our own projects, we collaborate with iconic brands like MINI, Repetto, and Le Bon Marché, as well as artists who inspire us—Dua Lipa, Billie Eilish, Orelsan, Yael Naïm, and more.

At Mosaert, ideas don’t take shape in isolation; they are built collectively, refined through discussion, and elevated by our pursuit of excellence. Our approach is guided by three core principles: to bring uniqueness, coherence, and meaning to everything we do. Whether producing a music video, designing a fashion collection, or shaping an entire artistic direction, we ensure that every detail serves a purpose. What drives us is emotion—capturing it, amplifying it and translating it into experiences that resonate.

Every frame, note, and stitch is meticulously considered to capture people’s emotion and reach the widest audience possible. Creativity should be felt, understood, and shared. That’s why we seek to create work that is both singular and universal—pushing boundaries while remaining accessible.

Multidisciplinarity is at the core of who we are. Music production, video production, fashion, concert and catwalk set design, product design, artistic direction, communication—each project is a fusion of these skills, tailored to the needs of our collaborators. Some entrust us with the full creative vision, while others seek our expertise on a specific element. We adapt, we listen, we co-create.

Each project is a new composition, a dialogue between disciplines, always guided by the same philosophy: to manifest emotion through singularity.

At Mosaert, ideas don’t take shape in isolation; they are built collectively, refined through discussion, and elevated by our pursuit of excellence. Our approach is guided by three core principles: to bring uniqueness, coherence, and meaning to everything we do. Whether producing a music video, designing a fashion collection, or shaping an entire artistic direction, we ensure that every detail serves a purpose. What drives us is emotion—capturing it, amplifying it and translating it into experiences that resonate.

Every frame, note, and stitch is meticulously considered to capture people’s emotion and reach the widest audience possible. Creativity should be felt, understood, and shared. That’s why we seek to create work that is both singular and universal—pushing boundaries while remaining accessible.

Multidisciplinarity is at the core of who we are. Music production, video production, fashion, concert and catwalk set design, product design, artistic direction, communication—each project is a fusion of these skills, tailored to the needs of our collaborators. Some entrust us with the full creative vision, while others seek our expertise on a specific element. We adapt, we listen, we co-create.

Each project is a new composition, a dialogue between disciplines, always guided by the same philosophy: to manifest emotion through singularity.