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Multitude le film
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Formidable
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Alors on danse

The Solitude Symphony

La symphonie de la solitude

  • The projectLe projet
  • InsightsPerspectives

Released as the first single from Racine Carrée, Formidable is a powerful exploration of human vulnerability, a poignant moment where art meets the rawness of real life. The video concept originated from a simple, yet profound, encounter Stromae had with a homeless man who asked him, “Do you think you’re handsome?” From this candid moment came a profound reflection on vulnerability and humanity, woven into a performance that blurred the line between fiction and reality. To bring his vision to life, Stromae transformed into a drunken, broken man wandering Brussels’ bustling Place Louise.

Premier single de Racine Carrée, Formidable est une immersion bouleversante dans la vulnérabilité humaine, un moment poignant où l’art rencontre la brutalité de la vie. Le concept du clip est né d’une rencontre simple mais percutante entre Stromae et un sans-abri qui lui a demandé : « Tu te trouves beau ? » De cet échange spontané est née une réflexion sur la vulnérabilité et l’humanité, tissée dans une performance brouillant la frontière entre fiction et réalité. Pour donner vie à sa vision, Stromae s’est transformé en un homme ivre et brisé, errant sur la Place Louise à Bruxelles.

Filmed with hidden cameras, the video captures unfiltered reactions from passersby and police, revealing what could happen to anyone: losing one’s footing and confronting the indifference of onlookers in the sometimes-cruel solitude of a big city. As Stromae sang about despair and alienation, he became a magnet for stares, smartphone cameras, and judgment. Yet beneath this apparent chaos, his performance remained masterful, turning unpredictable moments—like police interventions and viral curiosity—into powerful storytelling. The result was so raw and convincing that many believed it was real, sparking both controversy and reflection.

 

The clip, released just days after filming, became an instant media phenomenon. It won Best Video at the 2014 Victoires de la Musique, cementing its place as both an artistic triumph and a thought-provoking commentary. The hidden cameras exposed how the cruelty of solitude can be amplified by the spectacle-driven culture of today. In Place Louise, more smartphones were raised to record his supposed fall than hands extended to offer help. The video confronts us with a pressing question: how do we respond to the struggles of others—with compassion or from behind a screen?

Filmée avec des caméras cachées, la vidéo capture les réactions crues des passants et des policiers, révélant ce qui pourrait arriver à n’importe qui : vaciller et affronter l’indifférence des spectateurs dans la solitude parfois cruelle d’une grande ville. En chantant le désespoir et l’aliénation, Stromae est devenu un spectacle involontaire, captant les regards, les caméras et les jugements. Pourtant, sous ce chaos apparent, sa performance est restée magistrale, transformant les moments imprévus — comme les interventions de la police et la curiosité virale — en un récit captivant. Le résultat était si brut et convaincant que beaucoup l’ont cru réel, suscitant à la fois controverse et réflexion.

 

Le clip, diffusé quelques jours seulement après le tournage, est devenu un phénomène médiatique instantané. Il a remporté le prix du Meilleur Clip aux Victoires de la Musique 2014, ancrant sa place comme un triomphe artistique et une critique sociale percutante. Avec Formidable, Stromae offre une performance magistrale mais aussi une critique lucide : les caméras cachées révèlent comment la cruauté de la solitude peut être amplifiée par la culture du spectacle. Sur la place Louise, plus de smartphones ont été levés pour filmer sa supposée chute que de mains tendues pour offrir de l’aide. Le clip nous confronte à une question urgente : comment répondons-nous aux souffrances des autres — avec compassion ou à travers l’écran de nos téléphones ?

Through Formidable, Stromae offers a masterful performance but also a sobering critique.

Avec Formidable, Stromae offre une performance magistrale mais aussi une critique lucide.

  • CreditsCrédits
Jérôme Guiot – Director
Thomas van Cottom – Executive Producer
Quentin de Villers – Video Shoot
Gabriel Bertrand – Video Shoot
Lucien Keller – Video Shoot
Bertrand Monette – Video Shoot
Jean-Marc Panis – Video Shoot
Roland Voglaire – Sounddesign & Mix
Pascal Oberlin – Editing
Wild English – Translation
Bold At Work – Graphics
Jérôme Guiot – Director
Thomas van Cottom – Executive Producer
Quentin de Villers – Video Shoot
Gabriel Bertrand – Video Shoot
Lucien Keller – Video Shoot
Bertrand Monette – Video Shoot
Jean-Marc Panis – Video Shoot
Roland Voglaire – Sounddesign & Mix
Pascal Oberlin – Editing
Wild English – Translation
Bold At Work – Graphics
Join the conversationRejoignez la conversation
ProjectsProjets
Mosaert
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Billie Eilish
Peau-tillism
MINI
Le Bon Marché
Orelsan
Stromae
Dua Lipa
Paris 2024
We are a polyphony of talentsNous sommes une polyphonie de talents
We are a polyphony of talentsNous sommes une polyphonie de talents
  • Who are we Who are we
  • Team Team
  • Methodology Methodology
CEO & creative director
Paul Van Haver
Executive & creative director
Luc Van Haver
Fashion designer & creative director
Coralie Barbier
Communication & project manager
Gaëlle Birenbaum
Office manager
Diego Mitrugno
CEO & creative director
Paul Van Haver
Executive & creative director
Luc Van Haver
Fashion designer & creative director
Coralie Barbier
Communication & project manager
Gaëlle Birenbaum
Office manager
Diego Mitrugno

Mosaert is a multi-disciplinary creative house, composing & orchestrating singular creations that uncover unexpected experiences. Over the past 15 years, we have pushed boundaries with made-to- measure experiences in the fields of music, fashion, and audiovisuals. Our approach is rooted in collaboration, where we listen closely to our partners while introducing fresh ideas that elevate their vision.

Whether it’s art direction, collaborations, commissioned projects or full- scale productions, our collective of talents is focused on transforming emotions into surprising, one-of-a-kind creations.

info@mosaert.com

Mosaert is a multi-disciplinary creative house, composing & orchestrating singular creations that uncover unexpected experiences. Over the past 15 years, we have pushed boundaries with made-to- measure experiences in the fields of music, fashion, and audiovisuals. Our approach is rooted in collaboration, where we listen closely to our partners while introducing fresh ideas that elevate their vision.

Whether it’s art direction, collaborations, commissioned projects or full- scale productions, our collective of talents is focused on transforming emotions into surprising, one-of-a-kind creations.

info@mosaert.com

Since 2009, Mosaert has been composing and orchestrating its own creative symphony—one that transcends disciplines and reinvents the unexpected. Founded by Paul Van Haver, better known as Stromae, alongside his brother and Executive & Creative Director Luc Van Haver, Mosaert was born out of a desire for artistic independence. From day one, the collective has overseen every facet of Stromae’s creative universe—from music production to visuals, stage design to costumes—ensuring a singular, uncompromising vision.

In 2012, the arrival of Coralie Barbier marked a turning point. Initially joining as a stylist for Stromae’s second album, Racine carrée, Coralie’s role quickly expanded into artistic direction. With this evolution, Mosaert flourished into a multidisciplinary creative house, seamlessly blending music, fashion, and audiovisual storytelling. Fashion became a natural extension of our ethos in 2014 with the launch of our first capsule collection—unisex, consciously produced in Europe, and defying industry-imposed rhythms. Year after year, we continue to refine our approach, integrating recycled and organic materials, crafting pieces that stand the test of time.

Beyond our own projects, we collaborate with iconic brands like MINI, Repetto, and Le Bon Marché, as well as artists who inspire us—Dua Lipa, Billie Eilish, Orelsan, Yael Naïm, and more.

Since 2009, Mosaert has been composing and orchestrating its own creative symphony—one that transcends disciplines and reinvents the unexpected. Founded by Paul Van Haver, better known as Stromae, alongside his brother and Executive & Creative Director Luc Van Haver, Mosaert was born out of a desire for artistic independence. From day one, the collective has overseen every facet of Stromae’s creative universe—from music production to visuals, stage design to costumes—ensuring a singular, uncompromising vision.

In 2012, the arrival of Coralie Barbier marked a turning point. Initially joining as a stylist for Stromae’s second album, Racine carrée, Coralie’s role quickly expanded into artistic direction. With this evolution, Mosaert flourished into a multidisciplinary creative house, seamlessly blending music, fashion, and audiovisual storytelling. Fashion became a natural extension of our ethos in 2014 with the launch of our first capsule collection—unisex, consciously produced in Europe, and defying industry-imposed rhythms. Year after year, we continue to refine our approach, integrating recycled and organic materials, crafting pieces that stand the test of time.

Beyond our own projects, we collaborate with iconic brands like MINI, Repetto, and Le Bon Marché, as well as artists who inspire us—Dua Lipa, Billie Eilish, Orelsan, Yael Naïm, and more.

At Mosaert, ideas don’t take shape in isolation; they are built collectively, refined through discussion, and elevated by our pursuit of excellence. Our approach is guided by three core principles: to bring uniqueness, coherence, and meaning to everything we do. Whether producing a music video, designing a fashion collection, or shaping an entire artistic direction, we ensure that every detail serves a purpose. What drives us is emotion—capturing it, amplifying it and translating it into experiences that resonate.

Every frame, note, and stitch is meticulously considered to capture people’s emotion and reach the widest audience possible. Creativity should be felt, understood, and shared. That’s why we seek to create work that is both singular and universal—pushing boundaries while remaining accessible.

Multidisciplinarity is at the core of who we are. Music production, video production, fashion, concert and catwalk set design, product design, artistic direction, communication—each project is a fusion of these skills, tailored to the needs of our collaborators. Some entrust us with the full creative vision, while others seek our expertise on a specific element. We adapt, we listen, we co-create.

Each project is a new composition, a dialogue between disciplines, always guided by the same philosophy: to manifest emotion through singularity.

At Mosaert, ideas don’t take shape in isolation; they are built collectively, refined through discussion, and elevated by our pursuit of excellence. Our approach is guided by three core principles: to bring uniqueness, coherence, and meaning to everything we do. Whether producing a music video, designing a fashion collection, or shaping an entire artistic direction, we ensure that every detail serves a purpose. What drives us is emotion—capturing it, amplifying it and translating it into experiences that resonate.

Every frame, note, and stitch is meticulously considered to capture people’s emotion and reach the widest audience possible. Creativity should be felt, understood, and shared. That’s why we seek to create work that is both singular and universal—pushing boundaries while remaining accessible.

Multidisciplinarity is at the core of who we are. Music production, video production, fashion, concert and catwalk set design, product design, artistic direction, communication—each project is a fusion of these skills, tailored to the needs of our collaborators. Some entrust us with the full creative vision, while others seek our expertise on a specific element. We adapt, we listen, we co-create.

Each project is a new composition, a dialogue between disciplines, always guided by the same philosophy: to manifest emotion through singularity.