MINI x mosaert

  • Release date


  • Producer

    Hamlet Brussels

Won over by the magnificent heritage of the British car brand and the elegance of its models, we decided to team up with MINI customise our own car. But not just any MINI! It was important to us that this partnership reflect our shared values and demonstrate our commitment to sustainability. So it was only natural that we should choose to market a limited edition MINI Electric.

The MINI Electric mosaert Edition, sold in 400 units, was launched on April 22nd 2021.

Inspired by the green 1960s model with its off-white roof (British Racing Green), it has a charming little fashionable touch: a Scottish tartan roof, in reference to its British origins.

To mark the launch of this very limited edition, a unique creative universe has been designed around the project, as well as a bold new way of communicating it, devoid of clichés.

We imagined a poetic campaign on the theme of levitation. An ode to lightness - of the carbon footprint of the electric car and the clothes, and fantasy.


  • Bear Damen Director
  • Jason Felstead Executive producer
  • Ruben Goots Executive producer
  • Pim Verhaert Producer
  • Martijn Melis Director of photography
  • Luc Van Haver Creative Director
  • Coralie Barbier Fashion designer
  • Paul Van Haver Creative Director
  • Roxane Hauzeur Product Manager Mosaert
  • Evence Guinet Executive assistant Mosaert
  • Gaëlle Birenbaum PR & Comm Manager Mosaert
  • Stijn Vermeulen Campaign & Content Specialist MINI
  • Alexandre Cuvelier Product Manager MINI
  • Joachim Sas Sales Manager MINI
  • Bert Reyskens Gaffer
  • Geert Van Beek Grip
  • Blaze Productions Rigging team
  • Sanne Schoofs Hair & Make-up
  • Brian Ent at Kapsalon, Amsterdam Editor
  • Laurens Orij at Crabsalad, Amsterdam Color grader
  • Divide VFX company
  • Maarten Baert VFX supervisor
  • Gregory Caron Music/sound design
  • TBWA Comm agency
  • Philippe Van Eygen Account Director
  • Anouk van der Wallen Account Manager


Léa de Wouters
Ombre Goethals
Eitan Marchand
Kanda Malewo