MINI - Mosaert — Creative House

MINI

When a car becomes a fashion accessory

Discover a groundbreaking collaboration where art and engineering unite in a poetic exploration of levitation. This innovative campaign merges lyrical brilliance with cutting-edge design, creating an enchanting narrative that elevates the ordinary into the extraordinary. Immerse yourself in a world where imagination defies gravity and dreams take flight, blending visual and auditory artistry into a breathtaking journey.

Découvrez une collaboration révolutionnaire où l’art et l’ingénierie s’unissent dans une exploration poétique de la lévitation. Cette campagne innovante allie brillance lyrique et design de pointe, créant un récit enchanteur qui élève l’ordinaire au rang d’extraordinaire. Plongez dans un monde où l’imagination défie la gravité et où les rêves prennent leur envol, mêlant art visuel et auditif dans un voyage à couper le souffle.

The projectLe projet
The car
The collection

For Capsule 7, Mosaert, our creative house, hits the road, partnering with MINI for a ground-breaking collaboration featuring the very first 100% electric MINI. This project is not a mere tartan takeover; it’s a complete collaboration where we explore the dynamic relationship between fashion and automotive design combining design, communication, creative direction, photography, and video.

Captivated by the brand’s storied heritage and the elegance of its models, we embarked on the customization of a MINI like no other. It was vital that this partnership not only reflects our shared values but also showcases our commitment to sustainability. Naturally, we chose to market a limited-edition MINI Electric. The result isn’t just a car; it’s a statement of how two worlds can come together with style, substance, and sustainability.

Dans une fusion révolutionnaire d’art et d’innovation, cette collaboration explore le thème enchanteur de la lévitation. En associant un design de pointe à une inspiration lyrique, le projet crée une expérience fascinante qui défie les frontières conventionnelles de l’art et de la technologie. Ensemble, ils élaborent un récit où la créativité prend son envol, élevant l’ordinaire vers l’extraordinaire. À travers une série de créations imaginatives, ce partenariat vous invite à voyager au-delà des contraintes de la réalité, où les principes de la lévitation prennent vie de manière étonnante et inattendue. Préparez-vous à être captivé alors que les domaines du design et de la narration s’élèvent vers de nouveaux sommets, offrant une nouvelle perspective sur le pouvoir de l’imagination.

The MINI Electric Mosaert Edition, limited to just 400 units across Europe, was designed to reflect both the elegance of MINI’s heritage and the future-facing vision of Mosaert. Inspired by MINI’s iconic British Racing Green, this limited edition features a distinctive tartan roof—a tribute to the brand’s rich English origins—with a contemporary twist.

But the collaboration didn’t end with the car. We extended this concept into a ready-to-wear capsule collection, Capsule 7, crafted from 100% recycled and /or organic materials, mirroring the car’s eco-conscious message. As a nod to the MINI Electric Mosaert Edition, it features a full tartan set, as well as a print inspired by Toile de Jouy, our cloud design, and soft colours.

A moment of poetic levitation captured in a blend of design and dreams. Photo by Antoine Melis.un moment de lévitation poétique capturé dans un mélange de design et de rêve. Photo de [Nom du photographe].

To complete the experience, we launched a poetic campaign centered around the theme of levitation, inviting viewers into a dreamlike world where gravity seems to vanish. It’s an ode to lightness—both in terms of the car’s eco-friendly carbon footprint and the ethereal beauty of the clothing.

First sketches. Drawings by Christian Papazoglakis.

First sketches. Drawings by Christian Papazoglakis.

First sketches. Drawings by Christian Papazoglakis.

First sketches. Drawings by Christian Papazoglakis.

First sketches. Drawings by Christian Papazoglakis.

Inspired by MINI’s iconic British Racing Green, this limited edition features a distinctive tartan roof—a tribute to the brand’s rich English origins—with a contemporary twist.